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Completely CustomPersonal Guidance

JP  JEWELERS
Start Designing

How it works

You imagine it.
We help make it real.

Four stages from first idea to finished piece, with a real jeweler by your side.

Start Designing
  1. Discover
  2. Create
  3. Make it Yours
  4. Connect
  1. Pear diamond solitaire ring in yellow gold

    Discover

    Start with something you love.

    Browse the gallery and collections, or begin with a sketch, a photo or a feeling. Nothing is too rough.

    • Explore rings, bracelets, necklaces and earrings
    • Start from any piece that sparks an idea
  2. Loose oval diamond

    Create

    Shape it in the designer.

    Choose a setting, diamond shape and metal in the online designer. It's a starting point, not a catalog of stock.

    • All major diamond shapes
    • Yellow, white and rose gold, or platinum
    • Natural or lab-grown, IGI, GIA or GIE certified
    Start Designing
  3. Hands sketching engagement ring designs beside a gold ring

    Make it Yours

    Add the details that matter.

    Share inspiration photos, notes or a stone you already own. Your jeweler designs around your vision.

    • Upload inspiration photos
    • Bring your own stone if you have one
    • Match a band to an existing ring
  4. A jeweler inspecting an oval diamond ring through a loupe

    Connect

    Talk it through with a real jeweler.

    Send your design and pick a time to call. Your jeweler refines the details with you. No pressure, no obligation.

    • Ask anything about diamonds, metals or budget

After you connect

What happens next.

From first call to delivery. Nothing is made until you approve it.

  1. Consultation call

    Your jeweler calls at your chosen time to talk through diamond, metal, setting and budget.

  2. Quote & approval

    A quote for your exact design, with no hidden markups. Nothing is made until you approve it.

  3. Fast production

    Most orders arrive within 3 days of being placed.

  4. Insured delivery

    Photos of your finished piece first, then fully insured shipping anywhere in the world.

Read the FAQWhat a custom ring costsShipping & returns

How we work

Direct from the source. No middlemen.

Same stone. Same craftsmanship. Fair margins for everyone.

Most stores buy diamonds through a chain of distributors, wholesalers and cutters, each adding a markup. By the time a ring hits the case, you pay two to three times what the stone is worth.

We go straight to the suppliers who cut and certify the stones, and they build the rings too. One relationship, one margin, no added cost.

Sourced directly
We buy from the cutters and certifiers who handle the diamonds, not intermediaries.
Built by the suppliers
Our diamond suppliers also build our rings, from raw stone to finished piece.
Fair for everyone
The same quality diamond shouldn't cost $4,000 at a mall and $1,500 here. Transparent pricing is how we operate.

Our diamonds

Two tiers. One standard of quality.

Every diamond is certified by IGI, GIA or GIE, the institutions the world's top jewelers use. Pick the tier that fits your budget.

  • Most popular

    Tier one

    Our Flawless

    Clarity
    VVS · VS
    Color
    D & E colorless
    Certification
    IGI · GIA · GIE

    Our finest grades. VVS inclusions are invisible even under a jeweler's loupe, and D to E color has no detectable tint.

  • Tier two

    Best for Budgets

    Clarity
    VS1 · VS2
    Color
    E & F colorless
    Certification
    IGI · GIA · GIE

    Eye clean: no inclusions visible to the naked eye. The difference from VVS only shows under 10x magnification.

Ready when you are.

Prefer to talk first? Josh will call at a time that suits you.

Book a Consultation